Top 100 brands

China’s top 100 brands worth $557 billion

Tencent holds BrandZ top spot for third year running, reports Martin Liu from Beijing Tech giant Tencent has retained its status as China’s top brand in a prestigious ranking released today in Beijing. The BrandZ…

Digital vs TV advertising

China in our hand: digital vs television advertising

  Intelligent, integrated social media campaigns could be a more powerful marketing force than even the most established TV event advertising placement, writes Joey Bian The 2016 Super Bowl broke with tradition. Instead of the National…