ISBN 978-1-911498-29-2
Publication date May 2017
Net price £9.99Format 198 x 129mm
• Paperback •256pp
Category BIC Classification Business/Biography
Territories World Rights All languages
China’s economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China.
Ren Zhengfei is one such entrepreneur, who has become one of China’s most revered and inspiring business leaders. His company Huawei Technologies, which was founded in 1987, is today a world-leading supplier of telecommunications equipment and mobile phones that employs over 150,000 people around the world. Low profile and known for his down-to-earth nature, Ren is hugely popular in China. This book tells the story of how he turned Huawei into one of the world’s most recognized business brands and the much admired management philosophy behind its success.
Product Description
An illuminating account of Ren Zhengfei – one of China’s leading entrepreneurs whose company Huawei is now present around the world
● China’s recent global economic rise has been phenomenal – and is being led by entrepreneurs like Ren Zhengfei
● Written by an author who had direct, inside access to Ren Zhengfei and Huawei
● Fascinating account of Ren’s life, challenges and motivations – as well as the business ideas behind his success
● Part of an exciting new series that offers illuminating biographies of “China’s Leading Entrepreneurs and Enterprises